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Palma Marketing-(Marketing)- How to Write a Marketing Plan
A good marketing plan helps your organization to define its goals and develop a series of activities to achieve those goals. The key to writing a good marketing plan is to keep it simple when you...
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Palma Marketing-(Marketing)-How to Turn Lost Leads into Clients
B2B MARKETING Even companies with a highly focused, well thought-out and efficiently administered lead producing campaign will occasionally lose a lead. It is what that company does with that lost...
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Palma Marketing-(Marketing)-Search Engine Optimization
Search engine optimization, or SEO, is a keyword that’s heard often in the marking industry. While the generalized definition of this term is well-understood, the finer points of good SEO are nearly...
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Palma Marketing-(Marketing)-How To Develop a Marketing Strategy in 5 Easy Steps
The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision...
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Palma Marketing-(Marketing)-Pricing and Sales
Your pricing strategy is another marketing technique you can use to improve your overall competitiveness. Get a feel for the pricing strategy your competitors are using. That way you can determine if...
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Palma Marketing-(Marketing)-Marketing Plan for the Independent Inventor
Making an Effective Marketing Plan How well your advertisements and promotions draw customers will ultimately determine how effective your marketing strategy is. It becomes your responsibility to...
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Palma Marketing-(Marketing)-How to Do Market Research–The Basics
Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies...
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Palma Marketing-(Marketing)-Common Marketing Mistakes
Using only secondary research. Relying on the published work of others doesn’t give you the full picture. It can be a great place to start, of course, but the information you get from secondary...
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Palma Marketing-(Marketing)-10 Steps to Getting Started in Social Media...
When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you’re...
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Palma Marketing-(Marketing)-5 Tips for Targeting Your Ideal Start-Up Customer
There’s a big difference between visitors and customers. The logic is simple: Would you rather your startup have 10,000 monthly visitors to its site with a 10 percent sales conversion or attract the...
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